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Kraftek helps convert online leads to customers
Internet marketing is the practice of using all facets of internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing. We use the following methods to reach Internet Marketing goals:
- Search Engine Optimization (SEO)
- Pay Per Click campaigns
- Comparison Shopping Engine (CSE)
- E-mail marketing
Search Engine Optimization (SEO)
It is well-known the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. The process of improving the volume and quality of traffic to a web site from search engines via organic search results and reaching the best possible position in search results calls Search Engine Optimization (SEO).Higher search engine placement is the result of good research, planning and implementation. A Kraftek SEO specialist can evaluate your web site and perform the comprehensive research needed to optimize your web for natural search results. We sit down with our clients to discuss for which key phrases they require to optimize their site. This is fundamental to the whole optimization process, and gives them an honest prediction and cost for a comprehensive search engine optimization package tailored to suit their needs. We will try to give you an insight into how the search engines and directories work, what spiders are, how they work and what they are looking for, in order to give you a better understanding of where the money you will be spending on search engine optimization is going.SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.SEO is offered as a stand-alone service or as a part of a marketing campaign. A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of PPC campaigns.
Pay Per Click (PPC) campaigns
Pay-per-click marketing is the single most effective way to drive targeted traffic to your web site quickly. However, such ease comes with a cost, namely, the cost per click lead fee you pay when a person clicks on your PPC link. As opposed to natural search engine optimization, you do not have to wait for search engine to index your site, your rankings are instantaneous. Likewise, you choose your ranking via your bid, while natural search engine optimization is subject to search engine algorithms for your search engine ranking. A PPC campaign gives your web site the ability to attract as much traffic as it can afford. However determining how much traffic to buy and at what cost is the key to a successful PPC campaign.While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and MSN adCenter are the largest network operators as of 2007.Kaftek PPC services include:
- targeted keywords and phrases research
- develop effective, “call-to-action” ads texts variations
- create landing pages
- monitor campaigns, visitors and conversions tracking
Kraftek, with its experience in optimizing paid search engine marketing campaigns, provides services that are targeted to give you maximum return on investment (ROI). You can rely on our team of experts to channel these hits to your website with the lowest possible pay-per-click (PPC) costs and higher conversions.
Comparison Shopping Engine (CSE)
Comparison Search Engines are designed to check prices at various online stores or locate e-commerce outlets by category.In the past few years, comparison shopping engines have become increasingly popular among online shoppers. All the major internet companies, including Google, Yahoo, MSN, CNET and AOL offer comparison shopping.The benefits of getting your products listed in these engines are:
- They provide increased visibility and brand recognition for your online store. After all, having your items featured side by side with major web properties looks impressive!
- They tend to bring highly focused customers to your site who are looking for something specific and are often ready to purchase that item.
Comparison Shopping Engines bring customers who are ready to buy.
If you are a new to search engine marketing or lack the time required to effectively monitor and manage a comparison shopping initiative, Kraftek team will professionally advise you how to start.
E-mail marketing
Email is a powerful tool and helps build one-to-one relationships with customers. It is quick, simple and a cost-effective marketing method.We handle permission-based e-mail campaigns that only targets people who have shown an interest in your business or services, and have agreed to receive further information from you in the future.Kraftek team will help you with the email campaign concept, artwork design, html integration, emailing and provide you with the information about emails openings, clicks, and conversions.
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